SEO activities for an accounting office
A multi-month project based on appropriate SEO optimization of the website, both in terms of technical and content content, and building domain authority through content activities. As a result of the activities carried out over 12 months, the website achieved a 79% increase in organic traffic and a 1,600% increase in the number of key phrases in the TOP 10 of natural search results.
Client:
Accounting office
Year of implementation:
2020
Industry:
Finances
Role:
SEO & Content Strategy
Challenge:
The accounting office has been successfully operating on the local and national market for many years. From the very beginning, the client was not convinced about the effectiveness of SEO activities. Therefore, from the very beginning, great emphasis was placed on building domain authority through on-site and off-site content marketing activities.
Solution:
The key element in the success of the entire project was systematic content marketing activities. Thanks to the expansion of the guide section, where articles were posted by specialists in their field, the website quickly began to gain visibility on Google. After 6-7 months of systematic activities, the client's website began to appear for the most important keywords in the industry, overtaking such large websites as mbank.pl, taxcare.pl, etc.
Result:
- Number of phrases in TOP3 - 48 ? +2300%
- Number of phrases in TOP10 - 170 ? +1600%
- Number of phrases in TOP50 - 1297 ? +800%
The chart below shows the number of keywords in the TOP10 of Google.pl.
Increase in the number of organic sessions by? 79% (September 2010 vs. September 2019)within 12 months of cooperation
