Hello!

My name is Mateusz Rzetecki, and I am an SEO expert.

I have been working in the SEO industry for 17 years. I am currently the Organic Growth Lead at ZEN.COM. Previously, I was responsible for SEO and content marketing strategy at Altavia.Kamikaze + K2, as well as for the development of SEO initiatives at Bluerank, wylecz.to, and a group of e-commerce websites in the nutrition and supplements sector. Over the years, I have managed teams of specialists delivering search engine campaigns. In my spare time. Author at SEMBoat.pl.

My offer

Check how I can help you

I design strategy, processes, and operating models that enable sustainable organic growth across Google, Bing, AI-powered search, and social search, without chaos, wasted budget, or misguided decisions.

Let's talk
 

Organic Growth Strategy

I help you plan an effective organic growth strategy that increases your brand’s visibility across the Google and Bing ecosystems, AI chat-based search, and social search platforms such as TikTok, Instagram, and Facebook.

 

Strategic Support for Clients

If you are running an SEO tender or considering the selection of an agency, I can help you professionally evaluate proposals and choose a partner who can deliver results, rather than promising unrealistic growth.

 

Internal Team Development

Whether you are a client or an agency, if you want to strengthen internal capabilities, I support you in building and optimizing processes within SEO and Content teams so they can work efficiently and in line with best market standards.

 

Strategic Support for Agencies

I help streamline operational processes, optimize team structures, manage P&L, and increase service profitability. I support agencies in scaling their business, implementing delivery standards, and building a competitive advantage based on quality rather than price alone.

Blog

Tips and news from the world of SEO

Local SEO – what you need to know

Local SEO – what you need to know

Local SEO is crucial for smaller companies that operate on a regional rather than national level.

11 March 2021

Mateusz Rzetecki

What is working with me like?

SEO expert with over 17 years of experience.

 

Strategic partnership, not an SEO service

I help companies make better business decisions across SEO, Content, and AI Search. I build strategy, oversee its execution, and eliminate activities that don’t deliver a return on investment.

 

Direct contact

Each recommendation = a separate task in any tool, e.g. JIRA, Asana, Trello. I prefer direct contact with the client's IT team. Believe me, it works very well.

 

Strategic approach

All activities undertaken are consistent with the previously established SEO strategy & Content.