Hello!

My name is Mateusz Rzetecki, and I am an SEO expert.

I have been working in the SEO industry for 17 years. I am currently the Organic Growth Lead at ZEN.COM. Previously, I was responsible for SEO and content marketing strategy at Altavia.Kamikaze + K2, as well as for the development of SEO initiatives at Bluerank, wylecz.to, and a group of e-commerce websites in the nutrition and supplements sector. Over the years, I have managed teams of specialists delivering search engine campaigns. In my spare time. Author at SEMBoat.pl.

My offer

Check how I can help you

I design strategy, processes, and operating models that enable sustainable organic growth across Google, Bing, AI-powered search, and social search, without chaos, wasted budget, or misguided decisions.

Let's talk
 

Organic Growth Strategy

I help you plan an effective organic growth strategy that increases your brand’s visibility across the Google and Bing ecosystems, AI chat-based search, and social search platforms such as TikTok, Instagram, and Facebook.

 

Strategic Support for Clients

If you are running an SEO tender or considering the selection of an agency, I can help you professionally evaluate proposals and choose a partner who can deliver results, rather than promising unrealistic growth.

 

Internal Team Development

Whether you are a client or an agency, if you want to strengthen internal capabilities, I support you in building and optimizing processes within SEO and Content teams so they can work efficiently and in line with best market standards.

 

Strategic Support for Agencies

I help streamline operational processes, optimize team structures, manage P&L, and increase service profitability. I support agencies in scaling their business, implementing delivery standards, and building a competitive advantage based on quality rather than price alone.

Mateusz Rzetecki

What is working with me like?

SEO expert with over 17 years of experience.

 

Strategic partnership, not an SEO service

I help companies make better business decisions across SEO, Content, and AI Search. I build strategy, oversee its execution, and eliminate activities that don’t deliver a return on investment.

 

Direct contact

Each recommendation = a separate task in any tool, e.g. JIRA, Asana, Trello. I prefer direct contact with the client's IT team. Believe me, it works very well.

 

Strategic approach

All activities undertaken are consistent with the previously established SEO strategy & Content.