An organic growth and SEO strategist with 17+ years of experience — on the agency side, on the client side and in international markets.
I started in 2009 as a freelancer. Then nine years at Bluerank — from Junior SEO Specialist to Head of SEO, with clients in pharma, automotive, finance and e-commerce. After that, five years as SEO and content marketing director at K2, and today I lead organic growth at ZEN.COM.
That distinction matters. On the agency side I learned how to build a process and a team that deliver every month. On the client side I saw why half of an agency’s recommendations never get implemented — and how to write them so they do.
Search is changing more than ever: customers ask ChatGPT, Gemini and Perplexity before they ever reach Google. That is why I founded organicly.agency and built Scorra and AI Search Insight — tools we use to measure brand visibility in AI on real answers, not estimates.
Nine years in one agency, from junior to Head of SEO, then five years as a department director, and now in-house in fintech. On the agency side I learned how to build a process and a team that deliver every month. On the client side I learned why half of an agency’s recommendations never get implemented — and how to write them so they do.
Organic Growth Lead · ZEN.COM
Organic growth on the client side, in fintech.
SEO & Content Marketing Director · Altavia Kamikaze + K2
Organic strategy across 12 markets, including visibility in ChatGPT, Perplexity and Gemini.
SEO & CM Director · K2 Precise
Two departments. Close to fourfold business growth in four years and a team grown by over 100%.
Head of SEO · Wylecz.to
In-house for Wylecz.to, Trec.pl, BCAA.pl, Budujmase.pl and Bodypak.pl — health and fitness.
From Junior SEO Specialist to Head of SEO · Bluerank
Nine years in one agency, through every level. Pharma, automotive, finance, e-commerce.
SEO Freelancer
First clients, local and national market.
I do not just “rank pages” — I help companies make better business decisions in SEO, content and AI search. I build the strategy, oversee its execution and cut the work that brings no return. You get 17 years of know-how from working with major brands, hundreds of audits and running teams — tailored to your business model, not a template.
“I don’t sell rankings. Rankings, traffic and AI mentions matter — but the goal is growth.”
Contact
Tell me about your project in a few sentences — strategy, choosing an agency, your team or your brand’s visibility in AI. I will reply and suggest where to start. For full delivery, work with my agency organicly.agency.