Writing.
I write about what daily measurements of AI answers show: who assistants recommend, where they get their knowledge from and what it means for SEO.
A Four-Figure GEO Audit. Let Us Work Out What the Client Is Actually Paying For
“We want to be visible in ChatGPT — what does that cost?” I take a GEO audit apart and work out what the client is actually paying for.
GEOAI Does Not Pick the Best. It Picks the One It Can Describe
A customer asks ChatGPT for a supplier in your category. They get three names with reasons attached. You are not among them.
AI SearchWho Actually Gets Cited in AI Answers About Your Category
A model’s answer is usually a compilation of other people’s pages, not yours. Who really gets cited in your category.
Sources & citationsYour Site Can Be Excellent and Still Invisible to AI
The most expensive problems are the ones nobody checks, because they look too basic. Why a great site can still be invisible to AI.
Technical SEOLink Building in the AI Era: Why I Now Look at a Site’s AI Visibility, Not Just Its Domain Rating
The criteria for choosing where to earn mentions shift with the algorithms. Today I look at a site’s AI visibility, not just its DR.
Link buildingSEO Isn’t Dying. It’s Turning Into Organic Search
For years SEO came down to one question: where do you rank on Google? Today that question is losing its meaning — here is what replaces it.
Organic growthHow Different Countries Use AI Search: The Adoption Map You Won’t See in Google Analytics
AI search is being adopted faster than the internet or smartphones were — but very unevenly. Which country and engine you are visible in is a strategic choice.
InternationalAdapt or Disappear: How AI Is Rewriting the Rules of SEO
For two decades SEO rested on one assumption: rank high and the user clicks through. That assumption just stopped holding.
AI SearchContact
Need strategic advice?
Tell me about your project in a few sentences — strategy, choosing an agency, your team or your brand’s visibility in AI. I will reply and suggest where to start. For full delivery, work with my agency organicly.agency.
- linkedin.com/in/mateuszrzetecki