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Case studies.

Projects where the result fits on a chart — measured before, during and after.

Mobile game · AI Search · Content · Technical audit

+18% AI mentions for a game that was already on top

The mobile game was already among the top AI recommendations in its category — assistants mentioned it around 120 times a day. From a base like that, every extra percent is the hardest. A technical audit and content built on Scorra data delivered +18% brand mentions, and the game’s website became a source AI builds its answers on.

75 tracked prompts · daily in
  • ChatGPT
  • Gemini
  • Perplexity
  • Google AI Mode
  • Google AI Overviews
+18%more brand mentions — from a base of ~120 a day
7 → 146website citations per day: before the start vs the last week
2,136domain citations in 35 days
58%of citations go to the new blog — never cited before
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Fintech · Product launch · AI Search · PL · CZ · HU · RO

A new plans launch: AI had the answers from launch day

As soon as the new plans were announced, people started asking AI assistants whether they were worth it and how they compared with the competition. Content prepared before the launch — in four markets — meant the models had a reliable source to answer from the moment the questions came in.

16 tracked prompts — 4 in each language · daily in
  • ChatGPT
  • Gemini
  • Perplexity
  • Google AI Mode
  • Google AI Overviews

Answers built on the brand’s content

The share of sources AI cited when answering questions about the new plans that were the brand’s own pages.

  • Hungary69%
  • Czechia69%
  • Romania67%
  • Poland41%

Poland: where AI got its answers

In Poland the press covered the launch widely, so models combined the brand’s content with articles.

  • Press and blogs42%
  • Brand’s own pages41%
  • Comparison sites10%
  • Competitor sites5%
60%of sources in AI answers are the brand’s pages — all 4 markets
3,696citations of the brand’s pages in under two weeks
2/3of sources in Czechia, Hungary and Romania are the brand’s content
4markets and languages from launch day
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