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Fintech · Product launch · AI Search · PL · CZ · HU · RO

A new plans launch: AI had the answers from launch day

As soon as the new plans were announced, people started asking AI assistants whether they were worth it and how they compared with the competition. Content prepared before the launch — in four markets — meant the models had a reliable source to answer from the moment the questions came in.

16 tracked prompts — 4 in each language · daily in
  • ChatGPT
  • Gemini
  • Perplexity
  • Google AI Mode
  • Google AI Overviews

Answers built on the brand’s content

The share of sources AI cited when answering questions about the new plans that were the brand’s own pages.

  • Hungary69%
  • Czechia69%
  • Romania67%
  • Poland41%

Poland: where AI got its answers

In Poland the press covered the launch widely, so models combined the brand’s content with articles.

  • Press and blogs42%
  • Brand’s own pages41%
  • Comparison sites10%
  • Competitor sites5%
60%of sources in AI answers are the brand’s pages — all 4 markets
3,696citations of the brand’s pages in under two weeks
2/3of sources in Czechia, Hungary and Romania are the brand’s content
4markets and languages from launch day

Starting point

A new product is a blank spot for AI: the model does not know the pricing or the changes, so it answers from whatever it finds online on launch day. If the brand does not prepare content, comments and random sources will shape the answer for it — separately in every language.

What we did

  1. 01

    Pre-launch analysis

    We worked out which questions would follow the announcement — are the plans good, how to rate them, how they compare with the main competitor — and which sources models usually rely on in this category.

  2. 02

    Content for those questions

    The plans page and help-centre answers to specific customer questions, such as what happens to an existing plan. Ready on launch day, not a week later.

  3. 03

    Four markets at once

    The same content prepared in Polish, Czech, Hungarian and Romanian — because models answer in the user’s language and look for sources in that language.

  4. 04

    Measurement from day one

    The same questions asked every day in five AI assistants in every market — so gaps in the answers show up straight away.

Source: Scorra · 4 prompts about the new plans in each language, daily in 5 AI assistants · PL: 20–29 Oct 2026, CZ/HU/RO: 22–29 Oct 2026 · client name confidential

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